IceHouse Customs™

COMMUNITY

IceHouse Customs™ is more than just a custom motorbike shop—it's a thriving community of friends who share a passion for riding together.

PASSION

Our unwavering passion fuels everything we do, driving us to exceed expectations and deliver exceptional experiences for our customers.

PROFESSIONAL

Our goal is to deliver the highest level of service, combining expert craftsmanship with unwavering professionalism in everything we do.

TRUST

We build more than just motorcycles—we build lasting relationships with our customers through honesty, reliability, and superior service.

The History So Far...

Our Mission

IceHouse Customs™
, our mission is to provide motorcycle owners and enthusiasts with top-tier customization, service, and products that
exceed expectations—at the right price

Our
friendly, knowledgeable, and professional team
is dedicated to
inspiring, educating, and problem-solving
, ensuring every rider receives expert guidance and exceptional service.

We uphold the highest
quality standards
, treating every motorcycle with the
same care and precision as our own
.…With a deep passion for craftsmanship and an unwavering commitment to customer satisfaction,

IceHouse Customs™
embodies the values that define who we are and what we stand for.

Hello, I’m John Huber

I’m the
co-founder and co-owner of IHC IceHouse Customs Sagl
, and my passion for anything with two wheels has been with me since childhood. At just six years old, I vividly remember stripping down my bike for a fresh paint job, swapping out rims and handlebars, and even adjusting the gearing. That was the start of a lifelong love affair with motorcycles. Nine years later, I got my first bike, and from that moment on, the magic of
freedom on two wheels
became an integral part of who I am.

A few years later, I graduated in the
top 3 of my aviation mechanics school
and went on to serve
seven years of active duty in the US Army (Aviation)
. During that time, I gained experience across various sectors, including
mechanics, major repairs, logistics, and my personal favorite—crew engineering
. While deployed in Iraq (2008-2009), our
radio call sign was IceHouse
. That name holds deep personal meaning, which is why I chose it for my company—it’s more than just a brand, it’s a part of who I am.

After my military service, I transitioned into the world of motorcycles, working at

Harley-Davidson
, where I completed
over 110 courses at the Harley-Davidson University
. I gained invaluable hands-on experience, refining my skills to meet the
strict Swiss standards
for street-legal parts and custom builds.

Then, the dream became a reality—on

January 28, 2017, IceHouse Customs officially opened its doors
. Our first year was a success, and as our customer base grew, so did our ambitions. To better serve our riders, we expanded to a
larger location just 2km from our original shop
2021, we proudly celebrated our 5th anniversary
, a milestone that reinforced our commitment to delivering the best in custom motorcycles, service, and craftsmanship. And now, as we look ahead to
2026, we are gearing up to celebrate our 10th anniversary
—another incredible chapter in the IceHouse Customs journey.

So, if you’re in the area,
stop by for a visit
. Let’s share our passion for motorcycles and turn your custom dreams into reality.

MEET THE TEAM

John Huber

CEO & Master Technician

Efrem Serio

COO & Head of HR

Massimo "Massi" Palma

Lead Technician