Nouvel AG

Family Business
Nouvel AG has its headquarters in Triengen, Lucerne. Founded in 1964, the family business is now run by the second and third generations. Our products are developed by an international design team and produced according to our ideas. Thanks to our extensive know-how and strong, market-oriented network, we relentlessly keep our finger on the pulse.

The lean and uncomplicated company structure enables us to be fully flexible in the interest of our customers. Personal relationships and long-term partnerships are the result. Timeline
1964
Foundation of Nouvel AG as a public limited company
1999
Foundation of Nouvel Japan
2015
Foundation of SwissTrend Hong Kong  (subsidiary)
2021
Construction of new warehouse no 4
1980
Construction of Nouvel Head Office and warehouse in Triengen
2003
Handover of management from 1st generation (Alois Gilli) and 2nd generation (Markus Gilli)
2020
Foundation of Nouvel DE
1964
Foundation of Nouvel AG as a public limited company
1999
Foundation of Nouvel Japan
2015
Foundation of SwissTrend Hong Kong  (subsidiary)
2021
Construction of new warehouse no 4
1980
Construction of Nouvel Head Office and warehouse in Triengen
2003
Handover of managem…ent from 1st generation (Alois Gilli) and 2nd generation (Markus Gilli)
2020
Foundation of Nouvel DE
2023
Handover of management from 2nd generation (Markus Gilli) to 3rd generation (Michèle Gilli)